文章详细的列出编写网站设计策划书的重点与分类，从中可以很好的学习如果编写出符合项目的方案策划书，
网站项目计划书
一、建设网站前的市场分析
1、相关行业的市场是怎样的,市场有什么样的特点，是否能够在互联网上开展公司业务。
2、市场主要竞争者分析，竞争对手上网情况及其网站规划、功能作用。
3、公司自身条件分析、公司概况、市场优势，可以利用网站提升哪些竞争力，建设网站的能力（费用、技术、人力等）。
二、建设网站目的及功能定位
1、为什么要建立网站，是为了宣传产品，进行电子商务，还是建立行业性网站？是企业的需要还是市场开拓的延伸？
2、整合公司资源，确定网站功能。根据公司的需要和计划，确定网站的功能：产品宣传型、网上营销型、客户服务型、电子商务型等。
3、根据网站功能，确定网站应达到的目的作用。
4、企业内部网（Intranet)的建设情况和网站的可扩展性。
三、网站技术解决方案
根据网站的功能确定网站技术解决方案。
1、采用自建服务器，还是租用虚拟主机。
2、选择操作系统，用unix,Linux还是Window2000/NT。分析投入成本、功能、开发、稳定性和安全性等。
3、采用系统性的解决方案（如IBM,HP）等公司提供的企业上网方案、电子商务解决方案？还是自己开发。
4、网站安全性措施，防黑、防病毒方案。
5、相关程序开发。如网页程序ASP、JSP、CGI、数据库程序等。
四、网站内容规划
1、根据网站的目的和功能规划网站内容，一般企业网站应包括：公司简介、产品介绍、服务内容、价格信息、联系方式、网上定单等基本内容。
2、电子商务类网站要提供会员注册、详细的商品服务信息、信息搜索查询、定单确认、付款、个人信息保密措施、相关帮助等。
3、如果网站栏目比较多，则考虑采用网站编程专人负责相关内容。 注意：网站内容是网站吸引浏览者最重要的因素，无内容或不实用的信息不会吸引匆匆浏览的访客。可事先对人们希望阅读的信息进行调查，并在网站发布后调查人们对网站内容的满意度，以及时调整网站内容。
五、网页设计
1、网页设计美术设计要求，网页美术设计一般要与企业整体形象一致，要符合CI规范。要注意网页色彩、图片的应用及版面规划，保持网页的整体一致性。
2、在新技术的采用上要考虑主要目标访问群体的分布地域、年龄阶层、网络速度、阅读习惯等。
3、制定网页改版计划，如半年到一年时间进行较大规模改版等。
六、网站维护
1、服务器及相关软硬件的维护，对可能出现的问题进行评估，制定响应时间。
2、数据库维护，有效地利用数据是网站维护的重要内容，因此数据库的维护要受到重视。
3、内容的更新、调整等。
4、制定相关网站维护的规定，将网站维护制度化、规范化。
七、网站测试
网站发布前要进行细致周密的测试，以保证正常浏览和使用。主要测试内容：
1、服务器稳定性、安全性。
2、程序及数据库测试。
3、网页兼容性测试，如浏览器、显示器。
4、根据需要的其他测试。
八、网站发布与推广
1、网站测试后进行发布的公关，广告活动。
2、搜索引掣登记等。
九、网站建设日程表
各项规划任务的开始完成时间，负责人等。
十、费用明细
各项事宜所需费用清单。
以上为网站规划书中应该体现的主要内容，根据不同的需求和建站目的，内容也会在增加或减少。在建设网站之初一定要进行细致的规划，才能达到预期建站目的。
英文翻译：非专业翻译不保证正确性
website project plan written plan on how to write web design prepared with English website presents in detail the design and planning of the key categories It can be a good study prepared in accordance with the project if a plan on the website of a project plan. market analysis before building one website, related industries, the market is what the market is and what kind of features whether to conduct business on the Internet. 2, the main competitor of market analysis, and its Internet web site competitors planning function. 3, the company's own analysis of the conditions, company profiles, market advantages, which can be used to enhance the competitiveness of the website, building the capacity of the website (cost, technology, manpower, etc.). Second, the purpose and function of one building of the website, why we must establish a website to promote the products, e-commerce, or to establish an industry website. Or is the need to open up markets in the Afterlife? 2, integrating corporate resources to identify functional website. According to the plan and the need to determine the function of the website : promotions-online-marketing, customer service, E-commerce-type. 3, according to the website function, the purpose should be to determine the role of the website. 4, internal network (intranet) web site and the construction of the extension. Third, the website of technical solutions based on the website to determine the function of the website technology solutions. 1, through self-server, or mainframe virtual hiring. 2, the choice of operating systems, with Unix, Linux or Window2000/NT. Analysis of the input cost, function, development, stability and security and so on. 3, the systemic solutions (such as IBM, HP) to provide online businesses, E-commerce solution? Or our own development. 4, site security, hacker prevetion, anti-virus programs. 5, procedure development. If website procedures ASP, JSP, CGI, databases and so on. Fourth, the content of the website planning one, according to the website of the purpose and function of planning the content of the website, business website should include : company profiles, products, services, price information, links, online orders and other basic elements. 2, to provide e-commerce website membership registration, detailed merchandise information, information search inquiries, orders confirmed that payments Confidentiality of personal information, related help. 3, if more columns website, consider using websites specifically related to programming content. Website : content of the website is the most important factor in attracting visitors. nor details are available or not practical to rush access to the information will not attract visitors. People may want to read the information prior to the survey and investigation on websites after the satisfaction of the content of the website. and adjust the content of the website. 5 1 website design, web design art design, website design generally consistent with the overall image. CI standard to meet. Website to the attention of color photographs of the layout plan and to maintain consistency of the overall website. 2, in consideration of adoption of new technologies should be the main target groups visit the geographical distribution of age classes, network speed reading habits. 3, the revised website development schemes, such as six to 12 months time for such large-scale change. 6 1 website maintenance, servers and related hardware and software maintenance, the assessment of the potential problems and formulate response time. 2, database maintenance, effective use of information is an important part of maintaining the website, database maintenance to be taken seriously. 3, content, and other adjustments. 4, the formulation of relevant websites maintain that the maintenance of the website institutionalized and standardized. 7, the website for detailed testing websites well before the test to ensure that normal browsing and use. The main contents of the tests : 1 server stability, security. 2, and the procedures and testing database. 3, website compatibility tests, such as browsers, monitors. 4, in accordance with the needs of other tests. 8, and the promotion of one website, the website released after testing for the public relations and advertising campaign. 2, the search serious level registrations. 9, the website construction schedule for completion of the task of planning, responsible persons. 10, the cost breakdown of the various requirements list. Planning for the website of the above should be reflected in the main contents of the book, according to different needs and the establishment of the station, content will increase or decrease. We must build its website at the beginning of the meticulous planning so as to achieve the desired objective of the establishment of the station.